The creation and communication of knowledge through the use of print and web based complementary graphic representation techniques utilizing visual formats such as: information graphics, sketches, diagrams, images, interactive visualizations and dynamic visuals (animations).

Effective graphic design goes beyond the just conveying facts. We aim to further create or transfer insights, experiences, attitudes, values, expectations, perspectives, opinions, and positioning by using various complementary visualizations.

All these formats do not just describe facts or numbers, but inflexible and prophetic insights, principles, and relations. They are used as indirect (and at times ambiguous) communication in order to motivate viewers.
Knowledge visualization thus designates all graphic means that can be used to construct and convey complex insights.

Choice of font(s) is perhaps the primary aspect of text typography. Repetition, contrast, proximity, and alignment represent four principles in typography. In traditional typography, text is composed to create a visually satisfying, readable and coherent piece that works independently of the awareness of the reader. The text layout, tone or color and the relationship of text with white space of the page and other graphic elements combine to convey a "feel" or "significance" to the subject matter.

Typography covers all aspects of letter design and application, that includes but is not limited to: poster design, signage and billboards; business communications and promotional collateral; advertising; wordmarks and typographic logos (logotypes) and apparel.

Positioning (expressed relative to the position of competitors) is how potential buyers see the product. It is the perception in the minds of those in the target market. A company can positively influence the perceptions through enlightened strategic actions. As a primary focus of marketing, positioning is the process a company utilizes to create an image or identity in the minds of their target market for its product, brand, or organization. It is the perception by the target market of the relative competitive comparison their product occupies in the marketplace. 

A corporate or company identity is the "persona" which is designed to align with and facilitate the objectives of a business. Company or corporate identity is usually visible by way of branding. Corporate Identity is often viewed as being composed of corporate design (logos, uniforms, etc.), corporate communication (commercials, public relations, information, etc.) and corporate behavior (internal values, norms, etc.). Corporate identity is the primary technique for promoting companies and improving corporate culture